NYPA Spring Conference & Trade Show

Speaker Presentations:

Editorial/Publisher

Eric Athas - Taking a Measured Approach to Launching New Tools in your Newsroom
Andrew Lehren - Watchdog Stories That Can Be Done With Little Time and Resources
Liz Worthington - Source Tracking Fosters Responsive Engagement and Improves Your Journalism & Simplify and Contextualize Your Data With Metrics for News
Jim Brady & Elisa Shearer - Redefining News in the Age of Social Media
Michael Martin & Heather Murray
Bridget Thoreson - Unleashing the Power of Collaboration: A Toolkit for Community Newsrooms
Chris Coates - Growing Readership Through Community Connections
Sherrod Blakely - Unconventional Approaches to Covering Conventional Sports & Developing Your G.P.S. to Navigate a Successful Sports Podcast
Jo Lukito - Detecting Misinformation
Christian Fahrenbach - Automatic Productivity — How to Feel Most Alive and Aligned in Our Challenging Work Environment

Robert Skrob - Engage, Retain, and Profit: Transforming News Into Subscription Growth Models
Nicco Mele - AI in Local Newsrooms: Balancing Integrity & Innovation for Sustainable Growth
Katelyn Belyus - Best Practices in Light of New Industry Benchmarks

Advertising

David Arkin - Why Creativity Matters When Selling Branded Content & Unique Sponsorship Opportunities
Kenny Katzgrau - How to Sell Digital Advertising & Make a Media Kit That Sells in 2025
Kevin Berrier - AI in Action: Strategies for Smarter Marketing and Media
Alina McComas - Best Practices for Managing Your Sales Pipeline & Developing VBRs to Get More Appointments & Using the Consumer Journey to Make Your Integrated Solution Easier to Buy
Charity Huff - Reading the Tea Leaves for 2025: Digital Advertising Predictions & Stop Hiring Poor Performers

Photography

Carey Wagner - The Power of the Still

Kevin Slimp