Why NEON performs
Newsletters are direct, opt-in, and consistent, all built for attention. NEON brings that value to a statewide buy, coordinated by NYPS
Opt-in audiences
Reach readers who chose to receive local news and updates delivered directly to their inbox.
Trusted context
Run alongside credible local journalism across New York’s communities.
Coordinated statewide buying
NYPS coordinates campaign details and delivery across participating newsletters.
How to buy NEON
We’ll recommend a regional or statewide approach, confirm availability, and coordinate delivery across participating newsletters.
1) Share your goals
Target geography, timing, and the action you want readers to take.
2) Confirm the plan
NYPS confirms participating inventory and campaign details.
3) Launch + report
We coordinate placement and provide campaign reporting.