A new approach to statewide advertising
NEON modernizes the model that agencies and publishers have trusted for years. Instead of negotiating placements publication by publication, advertisers can place coordinated campaigns across participating publishers through a single order. Publishers benefit from broader campaign reach while maintaining their existing editorial and audience relationships.
New revenue opportunities
Access campaigns that span multiple markets across New York.
Simple campaign execution
Creative and placement instructions are distributed to participating publishers.
Built for local news
Campaigns run through trusted publisher platforms, including newsletters and other formats.
Where NEON begins
NEON is just getting started. Our first offering, NEON Inbox, allows advertisers to place coordinated campaigns across publisher newsletters.
How campaigns come together
A simple workflow makes participation easier for publishers and buyers alike.
Campaign request
Advertisers submit campaign requests through NEON.
Campaign coordination
Campaign materials and placement details are prepared for participating publishers.
Publisher placement
Publishers place campaigns within their newsletters or participating products.
Campaign completion
Delivery confirmation and reporting are collected.
Publisher resources for NEON Inbox
Everything you need to understand NEON Inbox, participate in campaigns, and access materials quickly.
Inbox Publisher Guide
Documentation covering campaign workflow, placement guidelines, and participation details.
Campaign materials
Access campaign creative and download assets for upcoming placements.
What comes next
NEON will continue expanding with additional coordinated advertising offerings designed to support publishers and simplify buying for advertisers. NEON Inbox is only the beginning.