By Joe Pompeo – Reprinted from Capital With all the noise around strategies like native advertising and programmatic buying, it’s easy to forget about the marketing potential of good old […]
Note: Prior to enactment of Freedom of Information Law in 1974 and Open Meetings Law in 1977, there was no general public right of access to government records or […]
Reprinted from Recruitment AdVisor Sometimes the old habits are hardest to break. Just because the world has gone digital, doesn’t mean readers have followed the trend, or even prefer to […]
Embracing the Future of Newspapers
The New York Press Association (NYPA) was founded September 8, 1853 to help publishers of small newspapers meet the needs of their communities more effectively by providing better information for their readers. Publishers are introducing new technologies to deliver the intensely local brand of community journalism that is their special strength – in print and over multiple digital platforms. For more than 160 years, NYPA has continued to build not only its own strength, but also that of the community news companies it serves. NYPA is committed to ensuring that the future of New York's community news industry is as vital and vibrant as its past.