The Relevance Project is a North America-wide promotion and marketing campaign designed to reposition and rebrand community newspapers and position them for relevance in a digitally focused world.  Relevance is the paramount driver of news consumption and journalism has never been more important – that’s our differentiator.  Citizens navigate a high choice media environment with an abundance of ways to stay informed.  Our unique content creates the value quotient.


The Relevance Project is a “take back the night” movement – it seeks to harness the collective reach of more than 8,600 newspapers published throughout the United States and Canada to create a uniform voice spreading important messaging about the unique value newspapers alone deliver.


The first toolkit released by the Relevance Project is our Revenue Resource packet, the initial components of which are listed below.  We urge you to customize these ad tools, adding your own logo and personalization and to use them in media kits, sales calls, house ads, online, and emailed to prospective advertisers.  We welcome your feedback and encourage you to check back often as new material will be added on an ongoing basis.


COMING SOON – a toolkit for newsrooms!  Stay tuned!

Listed below are ads that you can run in your newspaper that promote the power of newspapers.

New promotional ads to use in your newspaper