Past Webinars

May 21st


9:30   How to excel at Excel presented by Melissa Gardner, NYPS

Beginners and those with no previous Excel experience will benefit from this fast-paced 60-minute workshop.  You’ll learn the basics, some simple formulas, tips and tricks to navigate it faster, and suggestions for user-friendly presentations.  And we’ll have some fun!

Webinar Recording:


11:00  Flipping Negative Industry Perceptions presented by Matt McMillan

In short order, McMillan’s assessment takes apart several myths that frustrate newspaper people everywhere. His presentation is packed with tips to regain trust, advertising and a robust talent pool.  You don’t want to miss this!

McMillan is the Minnesota-based CEO of Press Publications, Northstar Media, Kanabec Publications and Sentinel Publications.  He is a past president of the Minnesota Newspaper Association and serves on the board of America’s Newspapers.

Webinar Recording:


1:00  The (in)Boxing Match: Why is Everyone Talking About Email? presented by Tyson Bird

They say “what’s old is new again” and it seems email is no exception. Publishers large and small are finding success in connecting with audiences more frequently and personally via email newsletters and campaigns. In this session, we’ll cover best practices for email marketing, provide examples of emails done well, and explain some of the potential pitfalls to look out for when using email as an engagement tool.    Presenter: Tyson Bird of Texas Highways Magazine

Tyson Bird is from Sandpoint, Idaho and studied journalism graphics and entrepreneurial management at Ball State University. Bird currently works for Texas Highway Magazine in Austin, Texas as a digital strategy manager. He creates digital experiences that get audiences excited about travel and tourism in the great state of Texas. Bird loves talking about the many intersections of design, product and our world.

Webinar Recording:


3:00  Automotive Classified Sales presented by Janet DeGeorge

Automotive Classifieds: Yes, harder and harder to sell those full page auto ads. Especially if you don’t have the right strategy, design, rep and ability to work along with the auto dealers. Learn the secrets of easy Auto advertising and what they REALLY want from your newspaper.

Please join my meeting from your computer, tablet or smartphone for our Automotive Classified Sales Webinar, Thursday, April 8, 2021 at 3 p.m. Eastern.

You can also dial in using your phone.
United States: +1 (571) 317-3112
Access Code: 116-082-517

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Past Webinars

March 18th

Newsletters, Databases and email marketing–A subscription and revenue goldmine! 

Presented by Lon Haenel and Mark Vinciguerra

Mark Vinciguerra is a seasoned media veteran, having spent 3 decades working as a journalist, audience development and circulation director, as well as publisher, before founding Capital Region Independent Media in 2018.  He has served as President of the NY Press Association and on the board of directors of the NY State Circulation Managers Association, the Newspaper Association of America’s Circulation Association and various local chambers of commerce and charitable organizations.

CRIM owns 6 locally produced media serving generally smaller, rural communities in the Albany metropolitan area.  It delivers an audience of more than 150,000 readers monthly via 6 weekly print publications, various websites and social media platforms.

Vinciguerra also is President of The National Press Institute for Audience Growth, a consulting group that helps community publishers solve audience and circulation growth challenges.

Click here to see the webinar


Real Estate Classifieds: Has your real estate product gotten, small? Or did you abandon it completely thinking Realtors have no interest in your paper? Learn how to have a solid 8-16 page real estate section every week with easy steps for low maintenance advertising. 

Janet De George is a fan favorite – her sessions for NYPA in January and February got extremely high marks from some of our toughest critics.

Click here for her presentation


February 18th

Selling Recruitment   –  Janet DeGeorge – February 18th

Click here for her presentation


The Relevance Project   –  Tom Silvestri – February 18th

Click here to see webinar.


Taboo tactics to breaking sales records and creating unbeatable systems” and how COVID has affected the sales process  –  Jeff Butler   – February 18th

Click here to see the webinar.


Becoming a Data Sleuth – December 3rd

David Cullier, associate professor at the University of Arizona School of Journalism, teaches and researches access to public records and data journalism.

Click here to download the 1 hour presentation.