9:30 How to excel at Excel presented by Melissa Gardner, NYPS
Beginners and those with no previous Excel experience will benefit from this fast-paced 60-minute workshop. You’ll learn the basics, some simple formulas, tips and tricks to navigate it faster, and suggestions for user-friendly presentations. And we’ll have some fun!
11:00 Flipping Negative Industry Perceptions presented by Matt McMillan
In short order, McMillan’s assessment takes apart several myths that frustrate newspaper people everywhere. His presentation is packed with tips to regain trust, advertising and a robust talent pool. You don’t want to miss this!
McMillan is the Minnesota-based CEO of Press Publications, Northstar Media, Kanabec Publications and Sentinel Publications. He is a past president of the Minnesota Newspaper Association and serves on the board of America’s Newspapers.
1:00 The (in)Boxing Match: Why is Everyone Talking About Email? presented by Tyson Bird
They say “what’s old is new again” and it seems email is no exception. Publishers large and small are finding success in connecting with audiences more frequently and personally via email newsletters and campaigns. In this session, we’ll cover best practices for email marketing, provide examples of emails done well, and explain some of the potential pitfalls to look out for when using email as an engagement tool. Presenter: Tyson Bird of Texas Highways Magazine
Tyson Bird is from Sandpoint, Idaho and studied journalism graphics and entrepreneurial management at Ball State University. Bird currently works for Texas Highway Magazine in Austin, Texas as a digital strategy manager. He creates digital experiences that get audiences excited about travel and tourism in the great state of Texas. Bird loves talking about the many intersections of design, product and our world.
3:00 Automotive Classified Sales presented by Janet DeGeorge
Automotive Classifieds: Yes, harder and harder to sell those full page auto ads. Especially if you don’t have the right strategy, design, rep and ability to work along with the auto dealers. Learn the secrets of easy Auto advertising and what they REALLY want from your newspaper.
Please join my meeting from your computer, tablet or smartphone for our Automotive Classified Sales Webinar, Thursday, April 8, 2021 at 3 p.m. Eastern.
You can also dial in using your phone.
United States: +1 (571) 317-3112
Access Code: 116-082-517
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