“Virtually Better by Association”

NYPA Virtual Spring Conference Webinars

Thursday, April 8th

 

Keynote Address:  The State of the First Amendment, Ken Paulson

Ken Paulson is the director of the Free Speech Center at Middle Tennessee State University.  He is the former editor-in-chief of USA Today and the former president of the Newseum Institute’s First Amendment Center.  Join us for this stirring and powerful presentation that encourages citizens to exercise their First Amendment rights in meaningful ways.

Click here to view the recorded webinar.

 

Winners of the 2020 Better Newspaper Contest Awards

 

 

Justin Elanjian – What you need to know about the Paycheck Protection Program (PPP).

Are you eligible for an Employee Retention Credit (ERC).  Join us for this important conversation and learn how to maximize the benefits of these complicated programs.

Click here to view the recorded webinar.

 

Kevin Slimp – Advanced InDesign

Kevin Slimp says it’s interesting that his most attended webinar this year has been Advanced InDesign for Newspapers. In this session, Kevin will key on tools that will improve the skills and productivity of any newspaper designer, whether they have been using InDesign for decades, or are just getting started.

During the session, Kevin will show how to combine these tools to create a full-page realty ad, auto ad, or graduation page in a matter of minutes.

Click here for the recorded webinar.

 

Kevin Slimp – Increase revenue by improving ad content and design

Creating ads that drive sales for our advertisers is a surefire method of increasing revenue at newspapers. During this session, Kevin will share information especially vital to anyone who deals in newspaper ad sales or ad design. Kevin will cover the content of advertising: what works and what doesn’t. He’ll discuss colors, fonts, slogans, photos, visual appeal and much more. Don’t miss this opportunity to hear from the “News Guru” himself about what works, and what generates revenue, for our newspapers.

Click here for the recorded webinar.

 

Janet DeGeorge – Classified Automotive Advertising

Yes, it is harder and harder to sell those full-page auto ads. Especially if you don’t have the right strategy, design, sales reps and ability to work with the auto dealers. Learn the secrets of selling auto advertising and what dealers REALLY want from your newspaper. 

 

 

Friday, April 9th

 

Tom Silvestri – Community Forums and Community Engagement

Newspapers can increase engagement not only with their readers, but with community and civic groups and influencers by reestablishing their role as the community forum.  Facilitating conversation and debate, conducting events that encourage collaboration, education and problem solving,  and bringing the community together to work on common challenges.  Join the conversation and lets accelerate the resurgence of community newspapers.

Click here for Tom’s presentation. 

Overview/Introduction to the Public Square.

Part II: Basic Ingredients.

Part III: One Moderator.

Part IV: Importance of the Room Setup.

Part V: Best Part of Civil Discourse.

 

Jeff Butler – Leading and growing your remote team.

Who knew we would still be working remotely a year later?  Learn how to lead, engage and train your remote workforce while maintaining your corporate culture.  Learn how to build systems to keep staff on track, recruit, and retain top talent.

Click here to view the recorded webinar.

 

Winners of the 2020 Better Newspaper Contest Awards

 

 

Charity Huff and Nitosha Ramirez – Making the Right Multi-Media Recommendations – Pricing, Packaging and ROI

Nitosha Ramirez and Charity Huff will show you how to create a multi-media selling machine.  We’ll borrow from best practices across the industry and bring them to you, with an easy to implement approach for your market

Click here to view the recorded webinar. 

 

Tom Silvestri – Revenue resources from the Relevance Project

We’ve got powerful revenue tools to help newspapers boost their sales – research, ready-to-use promotion ads, media kit templates, consumer spending statistics and more, conveniently packaged and easily accessible when you need them.  Join us and take advantage of this free, high impact resource.

Click here for Tom’s presentation.

 

Joshua Darr – Local opinion pages power calmer communities

Research and experimentation show the power and impact local editorials have in moderating divisiveness, conflict and confrontation.

Click here to view the recorded webinar.