NYPS Network Program

News Engagement & Outreach Network (NEON)

NEON helps publishers generate new revenue by connecting advertisers with trusted, opt-in email audiences across New York—without complicating your newsletter workflow.

NYPS Network Program

News Engagement & Outreach Network (NEON)

NEON helps publishers generate new revenue by connecting advertisers with trusted, opt-in email audiences across New York—without complicating your newsletter workflow.

What NEON is

NEON is NYPS’s opt-in email advertising network. NYPS coordinates advertiser demand and campaign details so publishers can monetize email inventory with minimal lift.

Campaign-based opt-in

You choose what runs and when—no forced commitments.

Simple creative delivery

Drop-in ad code, or enable automated delivery through our platform.

New revenue stream

Monetize your opt-in email audience while maintaining your editorial voice.

How ads are delivered

NEON is built to match real publisher workflows. Choose the approach that fits your operation—either way, NYPS provides clear campaign details and creative requirements.

Option A: Drop-in ad code

Receive ad code from NYPS and place it into your newsletter template with minimal effort.

Option B: NYPS newsletter platform

Enable automated delivery using the NYPS newsletter platform powered by Letterhead.

An NYPS Network designed to drive revenue.

NEON is built around publishers and provides a modern way to connect trusted email audiences with advertiser demand. All at real scale.

53+

Publishers opted in

Representing local and regional newsrooms across New York

4.8M+

Total audience reach

Opt-in email readers reachable through participating publications

Participation in NEON is decided at NYPS discretion, subject to availability and revenue potential. Any publication may apply for entry into the network.

Join NEON

Share your publisher and audience details to be considered for upcoming NEON campaigns. NYPS will follow up with participation details and onboarding options.