Join your friends and colleagues for NYPA’s fabulous fall publishers’ conference September 21 – 23 in Boston.  With summer just starting it is difficult to think forward to fall, but planning a beautiful fall weekend dedicated to innovation and collaboration with treasured colleagues in the amazing City of Boston makes it all worthwhile. 

The weekend promises fabulous food, fantastic speakers, and spectacular events including dinner at Yvonne’s (not-to-be-missed), an evening at Fenway Park (drinks, dinner and networking at a private reception at Fenway Park prior to the Red Sox v. White Sox game), and a Tall Ships sunset cocktail cruise in beautiful Boston Harbor.

 

Those fantastic sessions and speakers we referenced include:

 

Building and Monetizing Your First-Party Data - Liz Huff & Julie Foley, Second Street

All newspapers are probably sitting on massive databases that aren’t being used properly.  And, during times of financial instability, newspapers need to find revenue wherever they can.  First-party data and segmented audiences are the future of their business; they will drive conversions and subscriber revenue.

This session will lay out a strategy to help newspapers find out what they have, how to grow first-party data, and how to target that audience for monetization. Additionally, you will learn first-hand from media organizations that have successfully gained new revenue from their first-party data.

 

Partnering to find new pathways to funding local news and solving the local news crisis - Melanie Plenda, Director of The Granite State News Collaborative

We are a team of more than 20 media, education and community partners from around the state of New Hampshire who work together to share and produce high-quality, solutions focused journalism in order to amplify impact and reach of that work in our communities. It's a collaboration of local news media, educational, and nonpartisan civic organizations who have all agreed to work together to get more news to more people who need it.

 

Media Landscape in Today's News Environment with Jim Brown, Borrell & Associates

 

How will AI redefine journalism, media and advertising in the next five years? Damien Radcliffe, Chambers Professor of Journalism, University of Oregon

How is AI redefining journalism? How is AI reshaping advertising?

 

Frame your approach to audience growth by becoming a newsletter wizard -  Caroline Porter, Director of Impact & Strategic Partnerships at the National Trust for Local News, Joseph Lichterman, head of editorial and digital strategy for The Lenfest Institute for Journalism and author of the Solution Set newsletter on journalism innovation & Emily Roseman, research director for the Institute for Nonprofit News

How to create growth and monetize newsletters

 

Making your most important stories accessible to the audience - Reuben Fischer-Baum, Graphics editor, Washington Post

The power that creating visuals like maps and data visualizations, as well as custom interactive web pages brings to your storytelling, creating rich packages that elevate these stories for our readers

 

Outsmarting digital trolls - Viktorya Vilk  Pen America

Learn how to outsmart the trolls by auditing your social media accounts, tightening your privacy settings, and tracking down your personal info so you can maintain the public profile you need to do your job.

 

What Works: The Future of Local News, Dan Kennedy and Ellen Clegg Viktorya Vilk  Pen America

 

And last, but not least:

AMA – the all-knowing and ever-powerful publishers’ roundtable - Moderated by NYPA board president, Gavin Menu

Join us for this Ask Me Anything, share your greatest hits, your best ideas.  The perfect closing session.

Then spend a couple of hours walking Boston’s famous Freedom Trail, visiting a pub or two, shopping, or touring a museum before joining your friends for a Boston Harbor sunset cocktail cruise.