Experts say instead of scrapping print and giving away content online, the formula for profitability seems to be the reverse: keep printing the newspaper and charge for the website. Matthew Lulay (Mather Economics) will talk about the future of subscription pricing and moving toward long-term sustainability. Ariel Stulberg will offer advice on paywalls: what to do, what not to do, and how to patch the holes in your paywall. Damon Kiesow (Knight Chair in Digital Editing at Missouri School of Journalism) will talk about reader revenue and newsroom culture. Nicco Miele (Shorenstein Center at Harvard) on new business models and the future of journalism. Jeremy Mims (SpokenLayer) on podcasting, smart speakers, and the future of voice.
Washington Post media columnist Margaret Sullivan will deliver the keynote address Friday at lunch.
No Money, No Mission, No Strategy – so take advantage of powerful revenue-generating ideas: Daniel Ambrose (media strategist and sales guru) on selling against social media, getting hard-to-get appointments, and how print will survive in the post-social media world. Michael Martoccia (national director of digital marketing & sales, Wehaa) on recapturing automotive advertising dollars. Todd Handy (Deseret Digital vp of advertising strategy and performance) on digital sales best practices and lead generation. Jed Williams (chief innovation officer at LMA) native advertising, sponsored contend, emerging platforms, and revenue diversification. Diane Ciotta on Ad Sales 101, handling objections, closing sales – and for managers, driving revenue through coaching instead of managing. Peter Wagner (N’West Iowa Review) – “Am I the only one who thinks the traditional print version of the community paper still provides the best possible future?” Reducing expenses is not a sustainable strategy – let’s put the power back in our highly respected print publications. Let’s dig deep and talk about where and how to find salespeople, how to get to gate-keeper agencies, and how to replace dollars lost to “unsocial” media.
It’s all about the content, so let’s focus on the newsroom: Julia Preston (The Marshall Project; NY Times) covering immigration in your community. Judy Patrick (vp of editorial development, NYPA) Growing into your role as editor. Val Hoeppner (media consultant) podcasts and video storytelling. David Ho (digital media consultant) how to develop and implement an impactful content marketing strategy. Caryn Bush Baird (Tampa Bay Times) Digging for truth – using public records as a powerful resource, and accessing and analyzing court records. Brooke Williams (investigative reporter) data journalism, finding quick-hit investigative stories on your beat, and storytelling to hold the powerful accountable. Lizzie Seidlin-Bernstein (attorney with Ballard Spahr) copyright of photographs.
Two full days with Kevin Slimp on technology, production and design.
Award-winning photographer David Handshu (photojournalist NY Daily News)making something from nothing; photography 101 for reporters. Lisa Berglund – Videography techniques. Regina McCombs – five simple ways to improve your photographs.
And that’s not all. We’ve got Sexual Harassment training, WordPress training, ADA Compliant Websites, Publishers’ Roundtables, Editors’ Roundtables, Contest Awards, and a whole lot more. Now all we need is YOU!