Navigating the New Normal in the Newspaper Business
There’s a new normal in the newspaper business, with emphasis on the word “business.”
There is a growing realization that we’re no longer in the same business we once were, that everything old is new again, and that not all digital dreams come true. The noise surrounding our industry is deafening, but some constants remain. Our democracy needs our brand of consistent, reliable, fact-checked local journalism as much it ever did.
Our newspapers need consistent, reliable business models. Yes, foundation grants and non-profit funding can provide temporary relief, as could tax breaks and other government intervention, but what newspapers really need are sustainable new business models.
So NYPA’s spring conference and trade show will be a call to arms – a call to focus on the new normal in the newspaper business – a how-to for maximizing efficiencies, relationships, revenue, resources, and technology. The conference will feature 64 powerful workshops – workshops that will empower your salespeople and help them navigate a chaotic, deeply fragmented media marketplace. Revenue building ideas, prospecting, email marketing, coaching, negotiating, and carving out your clients’ niches.
Workshops presenting “atomic” news tools to help reporters and editors to adapt to changes and work faster while improving quality. Workshops on print and digital design, copyright, libel, desktop and mobile tools, backgrounding, verifying information you find online, sourcing and building a beat, ethics, FOIL, and a toolkit for protecting journalists.
Workshops on cyber security, credit card fraud compliance, Quick Books training, video storytelling, sexual harassment training, photography, and digital publishing including InDesign, Photoshop, Illustrator and more.
So, who’s speaking?
Russell Viers – One of the number one transition experts in the publishing world – for all things digital, he’ll teach your team to increase productivity and improve quality. InDesign, Photoshop, Illustrator and more…
Ryan Dohrn – how to sell traditional media to print haters…making the case for local newspaper advertising…20 new revenue ideas in 20 minutes…acquiring and retaining good salespeople…creating a 360 sales culture
Renee Tacka – moving from a mass marketing focus to navigating a chaotic, deeply fragmented, highly targeted communications environment…developing sales strategies…customer analysis…coaching, motivating and growing sales teams
Al Getler – untapped revenue sources
Kathleen Searles – paying more attention to attention – traffic is NOT proof of attention – exposure does not equal attention – page views do NOT equate to value for the advertiser. What happens is what matters – delivering results for the advertiser is the most important metric
Jeff Butler – millennial expert – how to engage, retain and recruit
Kristen Frey/Greg Heiman – making money from email marketing
Jon Miosky – prospecting tips to drive sales – carving out your clients’ niches
Mario Garcia, Sr. – foremost newspaper design expert – Two tempos: Rhythms for storytelling in the digital age – design thinking and the user experience – editorial design and digital strategies
Maria Salazar Ferro – toolkit for protecting journalist
Kevin Benz – newsroom system analysis – ethics and diversity – newsroom leadership
Mike Reilley – verifying the information you find online – mobile and desktop reporting tools
Francisco Vara-Orta – backgrounding like a boss
Scott Libin – writing ethically and inclusively
Dave Cuillier – becoming a data sleuth
Seamus Hughes – accessing and analyzing court records
Tom Sullivan – photo copyright
The Solutions Journalism Network
Summer Moore – keeping subscribers happy
Tim Schmitt – growing audience
B A Snyder – boost your rank and impact with social media
Jeff Kohl – PCI compliance to avoid credit card fraud issues
Colleen Shields – using Quick Books for newspapers
Reg Harnish – cybersecurity
Ron Speechley – increase your obituary revenue
Claudia Prat – video for beginners – VR/360 technology
Annie Rudd – credibility of news images
John Kirtley – video storytelling – commitment beyond the newsroom
Shoshanah Bewlay – FOIL and Open Government
Christopher Wink – journalism as a business strategy
Libel hotline attorneys – case studies
Doug Rea – sexual harassment training
Judy Patrick – editors’ roundtable
Cliff Luster and Gavin Menu – publishers’ roundtable
TBA – ad managers’ roundtable
Ken Paulson – keynote speaker, Director of Free Speech at Middle Tennessee University, former president of the Newseum and President of the Freedom Forum’s First Amendment Center.
The right time to re-focus your company and to re-energize your staff is now.
Did we mention our special “bring the whole team” pricing promotion?
Register one person, pay $199
Register two people, pay $199 (that’s Buy one, get one free!)
Register three people, pay $199 (that’s Buy one, get two free!)
Register four people, pay $199 (that’s Only $49 per person!!)
***Fifth registrants and all other registrants after five pay Only $49 per person!
But that’s not all –
We’ll have a huge trade show with vendors featuring the latest and greatest technology tools, commercial printers, platforms, designers and more!
Plus, networking opportunities galore and of course our famous and fabulous Friday night Fourth Estate Gala featuring the best food, drink and entertainment ever! (Ask your colleagues – that’s not an exaggeration)
Join us March 27th and 28th at the Gideon Putnam Hotel and Conference Center in spectacular Saratoga Springs, NY for the best newspaper conference in the country. Hotel and conference registration forms available at nynewspapers.com
Register today! Hotel rooms sell out fast.