April 29th – 30th

Gideon Putnam Resort, Saratoga Springs

Confront new realities and pivot to optimism!

NYPA’s spring convention speakers will share game-changing strategies to help you thrive in this new era. Managing a hybrid workforce, transforming print focused sales organizations to full-service media sales outlets, increasing efficiencies, improving your website, using newsletters to generate revenue and engagement, audio news stories, social media polices and best practices, journalism ethics, community engagement, campaign strategies to drive donations, the power of case studies in selling ads, business valuation and business succession planning, membership models, and a whole lot more, including inspiring keynote speakers, Better Newspaper Contest Awards, cutting edge trade show vendors, and valuable networking opportunities. Mark your calendar today and plan to join your colleagues in Saratoga – let’s play to win!

Friday night gala at the National Museum of Racing.

So, who’s speaking?

Mike Blinder is kicking off our conference with the motivating session – Stop Overthinking and Just do It!

Val Hoeppner – Podcasts & Seeing the Whole Community: Diversity & Inclusivity through Design

Mario Garcia Sr – Storytelling in the Mobile First Age

Damon Kiesow – Print to Digital – Understanding How Contextual Cues are Different

Irene McKisson – Creating an audience persona

Pam Perry – Branding & Social Media

Damian Radcliffe – Media Policy Instruments to support local journalism

Ross McDuffie -Finding our way without losing ourselves – transforming print-focused sales organizations into full-service media sales outlet

Russell Viers – One of the number one transition experts in the publishing world – for all things digital, he’ll teach your team to increase productivity and improve quality.  InDesign, Photoshop, Illustrator and more…

Ryan Dohrn – how to sell traditional media to print haters…making the case for local newspaper advertising…20 new revenue ideas in 20 minutes…acquiring and retaining good salespeople…creating a 360 sales culture

Renee Tacka – moving from a mass marketing focus to navigating a chaotic, deeply fragmented, highly targeted communications environment…developing sales strategies…customer analysis…coaching, motivating and growing sales teams

Jon Miosky – prospecting tips to drive sales – carving out your clients’ niche

Al Getler – Hiring the Right Salesperson & Finding untapped revenue sources

Cody Winchester – backgrounding like a boss

Scott Libin – writing ethically and inclusively

Tim Schmitt – growing audience

Ron Speechley – The Future of Obituaries

Libel hotline attorneys – case studies

Jimmy May – Tips for Better Photography

Darrell Davis – Building Better Ads

Editors’ roundtable

Publishers’ roundtable

Finally,

Ken Paulson – keynote speaker, Director of Free Speech at Middle Tennessee University, former president of the Newseum and President of the Freedom Forum’s First Amendment Center.

 

Click here for a tentative agenda.

Conference

$299 for up to 4 attendees

$69 each additional attendee

$25 Friday & Saturday Breakfast

$27.50 Lunch

$75 Friday night dinner

$55 Saturday night dinner

Gideon Putnam

Hotel: $144 per night

Gideon Putnam Resort  — GROUP code 9NG4AB

Hilton Garden Inn

Reservation cut-off date is  March 28, 2022

Better Newspaper Contest Awards

Awards will be given out during Friday lunch, Saturday breakfast, Saturday lunch and Saturday dinner.