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Spring Conference & Trade Show


Every spring, NYPA holds the largest newspaper training conference in the country. Seminar speakers, recognized as leaders in their fields, conduct more than  60 educational sessions on subjects important to community newspaper personnel.

The conference provides invaluable networking opportunities, separate training tracks for publishers, editors, reporters, photographers, advertising managers, advertising sales representatives, and graphics and production personnel.

The 2017 Spring Conference and Trade Show which took place on April 7th & 8th at the Gideon Putnam Hotel and Conference Center in beautiful Saratoga Springs was a huge success. It marked the largest number of attendees with an incredible line-up of speakers. Listed below are their presentations for you to download.


Integrating Snapchat & Instagram Into Your Newsroom – Penny Riordan

Empower Your Team to Make Great Video in Seconds – Jennifer Rizzi

The Continuing Power of Community Newspapers – Jeremy McBain

Editorial Driven Marketing Strategies to Engage Audiences – Tom Gierasimczuk

The Ins and Outs of Covering Courts – Julie Manganis

Collaborative Journalism Partnerships to Increase Impact -  Jan Schaffer

Take Stock of Your Resources, Shake Up Your Structure, Generate Better Content – Jean Hodges

Graphics for Word People – Charles Apple



Artful Engagement is the Gold Standard – Rebecca Capparelli

Using the Latest and Greatest Social Platforms to Drive Revenue – Shannon Kinney

Opportunity with Facebook – Shannon Kinney

Revenue Diversity — The Importance of Building a Pipeline of Consumer Revenue – Mary Walter Brown

Insuring the Survival of Family Businesses – Daniel G. Van Der Vliet

Circulation & Audience Development – Mark Vinciguerra



Digital Sales Strategies – Ryan Dohrn

60 Sales Tips in 60 Minutes – Ryan Dohrn

Increasing the Total Ad Buy – Ryan Dohrn

How to Evolve Your Media Offering – Steve Bookbinder

Overview of the Digital Media Landscape & What’s Trending – Steve Bookbinder

A New Way to Prospect: Reinventing the Needs Analysis Through Automation – Charity Huff

How to Focus, Motivate & Retain Your Sales Team – Charity Huff



Creating High Impact Digital Ads – David Fowler

Powerful Print Ads – David Fowler

Great Visuals on a Shoestring Budget – Charles Apple

Alternative Story Forms – Charles Apple