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When your newspaper wants to make a big statement, make sure you’re making it online too

CBbGJpeWkAAQODAIndiana’s passed a bill that many say allows state-sanctioned discrimination by businesses against gays and lesbians, and it’s led to a huge backlash.

 

 

 

 

 

The state’s dominant paper, The Indianapolis Star wanted to take a strong stand on the matter, so it pulled out perhaps the biggest weapon a newspaper has — a front-page editorial:

 

FIX this NOW

 

The move worked, getting the Star’s position a huge amount of attention — many times more than a standard editorial would have. (I must have seen that image of today’s front page at least 30 times in my Twitter stream last night; the editorial has been shared on Facebook more than 18,000 times.)

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