With the digital landscape changing faster thanever, the time is NOW to invest in professionaldevelopment that will enable you to implement creative new strategies that position your news organization for fast future growth.
NYPA’s spring convention, March 27th and 28th in Saratoga Springs offers a diverse group of speakers and workshops that go far beyond talking about digital disruption, innovation and strategies.
You will go home armed with actionable, process- oriented information that you can implement immediately.
The cost is so low you can’t afford not to come! For only $49* per person, you can choose from 64 workshops offered during the two days of the conference. It is a bargain that will pay HUGE dividends!
New organizations have a temporary sweet spot, but print-only strategies will not sustain us.
News organizations need to get back to being the facilitators of all important community conversations. We need to control as many of the information pipelines as possible. We need to methodically and strategically change our content so we can connect with and engage ALL segments of the communities we serve.
We need to develop and implement business-oriented processes for generating content, and start utilizing metrics, benchmarks, and demographics to drive content decisions. What is your process for generating content? Can you write it down? Do you have a documented strategy for generating content and assigning stories or is it just in someone’s head? Content is a product — are you creating the right product?
If you are going to create better content you’re going to need stronger writing and better storytelling, so we’ve got at great schedule planned.